UC Berkeley

As a Masters of Information and Management & Systems (MIMS) student, I took coursework spanning a broad range of disciplines ranging from UX research, UI aesthetics, product design, and product management.

Fyle

🥇 Awarded first-place in the course by startup founders and investors as most promising startup, I created Fyle from inception to market research to shipment—it’s a product to solve and automate file management. I created the logo, branding, video production, and website.

Product Design, Product Management, Visual Design, Research

UX/UI Design, Prototyping, Branding

Zeniversity

As part of a User Experience and User Interface (UX/UI) course, I had created a mobile app for university students to track and monitor their mental health and wellness. From user research, branding, and prototyping, I was responsible for the full end-to-end product life cycle.

Product Design, Visual Design, Branding

Unifocal

For a User Interface (UI) aesthetics course, I had designed a mobile application that accompanies a wearable to bridge the gap between the physical and digital product. The concept is a single-pane of glass that monitors user biometrics and allows users to take action to improve their heightened state.

Oregon DMV

Coursework in my product design class challenged me redesign the user flow and interfaces for the Oregon DMV website. My design goal was to encourage users to achieve their needs online instead of in-person.

UX/UI Design, Visual Design, Branding

Visual Design, Typography

Custom Font

Practicing typography, my coursework allowed me to develop my eye for natural lettering. I had created a set of letters using a tangerine and salad leaves.

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Joele Frank