Independent Financial Group
Whether it was designing and developing the company website, recruitment marketing campaigns, and publication ads, I challenged my boundaries at Independent Financial Group (IFG) and grew to new heights. Here we delved into the realm of user experience and user interface, web development, and motion graphics.
Conference Concept & Execution
Given the opportunity to design and execute 3 annual conferences every year, with over 2000 annual attendance, I produced conference websites, style guides, logos, videos, and print deliverables. Collecting user feedback and testing on websites allowed me to explore UX/UI. Check out few of the many deliverables I had created for our conferences below!
Branding
Alongside the company brand (and logo) refresh, each conference required its own identity. As every year had varying themes and messages, I would create unique branding and accompanying styling guides for each conference. Here is just one of the six conferences!
User-centered Website Development
Focusing on IFG’s new branding, I created a new website design highlighting the company’s refreshed identity. I collaborated cross-functionally with work streams to collect content and with stakeholders to align with company goals. Take a look below for some of my design deliverables.
Old home page.
New redesigned home page.
Information Schema Flow
Google advertisement design
Video Production & Motion Graphics
In order to fully captivate audiences, I had produced videos and consequently logo animations to accompany. Here are some of my productions in Premiere and motion graphics in After Effects.
Publications & Newsletters
As a critical component of raising brand awareness in the financial industry, I had published quarterly (“The Independent”) and monthly (“The BlueChip”) digests for physical and online distribution for our internal staff and financial advisors. The process involved collaborating cross-functionally with multiple departments to draft content and seamlessly integrate with accompanying graphics. Check them out below!
View the contents!
View the contents!