Independent Financial Group
Whether it was designing and developing the company website, recruitment marketing campaigns, and publication ads, I challenged my boundaries at Independent Financial Group (IFG) and grew to new heights. Here we delved into the realm of user experience and user interface, web development, and motion graphics.
User-centered Website Development
Focusing on IFG’s new branding, I created a new website design highlighting the company’s refreshed identity. I collaborated cross-functionally with work streams to collect content and with stakeholders to align with company goals. Take a look below for some of my design deliverables.
Video Production & Motion Graphics
In order to fully captivate audiences, I had produced videos and consequently logo animations to accompany. Here are some of my productions in Premiere and motion graphics in After Effects.
Publications & Newsletters
As a critical component of raising brand awareness in the financial industry, I had published quarterly (“The Independent”) and monthly (“The BlueChip”) digests for physical and online distribution for our internal staff and financial advisors. The process involved collaborating cross-functionally with multiple departments to draft content and seamlessly integrate with accompanying graphics. Check them out below!